They were, unfortunately, forced to say SOMETHING....But in placating one market segement, they chose to alienate another one. I am a part of that alienated portion.
Sadly(for them), my firearms is attached to my pants....which is also where my wallet and money clip reside.
Therefore, if my gun (and therefore my pants) aren't welcome, then I will stay away...and so will my wallet and my money clip.
Unless, and until Target is willing to also take responsibility AND liability for my safety from any shootings, stabbings, assaults, or other mayhem which might happen in their store (and this would require more than one elderly security guard, more like 15 per store to be effective) then they cannot have my business.
I probably spend 3-4 thousand dollars a year at Target. Now my gun, my pants, and my wallet will be forced to accompany me elsewhere for my shopping needs.
There are a LOT of retailers out there.